A new ad campaign is designed to entice residents to return to downtown Seattle after the pandemic.
Downtown Seattle’s return has ‘turned a corner’ in recent months
The Downtown Seattle Association (DSA) is behind the “Love, Seatown” promotional effort. As the region begins to recover from the COVID-19 pandemic, the campaign highlights downtown attractions and special summer activities, as well as unique Seattle sights and sights.
While a number of businesses have closed during the pandemic, more than 200 new businesses have opened downtown since the pandemic began.
Seatown’s ads will run on social media, digital radio, TV, public transit, billboards and during the Tokyo Olympics on KING 5. Local hip-hop artist Gifted Gab recounts the radio and TV spots. There is also a new website for the campaign here with information on DSA, partner events and city center offers all summer long.
“Love, Seatown” is just one piece of a DA strategy to spur downtown recovery. Other items include cleaning up downtown, making sure it’s safe, welcoming and activated with events and programs this summer.
After being ‘grueling’ last year, Seattle will celebrate its reopening with a series of summer events
“With ‘Love, Seatown,’ we invite people in our area to return and experience what makes downtown so special: the picture-postcard views, world-class arts and culture, and unparalleled dining experiences” , said Jon Scholes, Chairman and CEO of DSA. “There is a lot to rediscover, including 288 new businesses that have opened since January 2020.”
Seattle is also hosting a series of “welcome weeks” to get people vaccinated, help local businesses and provide information on what the city’s reopening process looks like. The first major event took place at Hing Hay Park in the International District on July 17 and 18, billed as “a celebration of local cuisine and culture.”