MCTS Provides Update on WisGo, New Fare Collection System

ByShannon J. Cortes

Aug 9, 2022

The Milwaukee County Transit System (MCTS) has announced that it will transition to its modernized three-phase fare collection system that includes estimated delays provided there are no more delays in the chain. supply.

The new system is expected to launch in mid-2023, alongside Milwaukee County’s first bus rapid transit (BRT) service, ushering in a new era of public transit in Wisconsin.

“The metropolis of Milwaukee is transforming into a world-class city, with more conventions, cruise lines to our port, world-class sports teams, additional air service, premier hospital systems and health facilities. Higher Education. That’s why modern public transit is a necessity – to meet the changing needs of employers and residents – and MCTS is ready to provide it,” said Kristina Hoffman, spokesperson, MCTS.

Phase I

During Phase I, after a thorough review of the requirements and completion of the proposal process, MCTS said it chose Cubic’s Umo mobility platform for its innovative and flexible back office, user-friendly mobile application, its hardware compatibility and its widest solution for a retail network. MCTS has moved to a new mobile app to accommodate the account-based system and is set to begin installing validators on buses throughout the winter.

The passenger experience will include all the benefits of the new fare collection system via the Umo app once the system is available in 2023. Until the full launch of the WisGo system, MCTS encourages passengers to continue downloading the Umo app on Google Play and Apple Store. By creating an account through the app, passengers will be able to switch more easily to the new system. To date, more than 34,000 passengers have downloaded the app to plan their trip, track their bus and pay for their fare.

MCTS reminds passengers that until the launch of the new fare collection system, in-app payment options are still limited to credit, debit and coming this month, Apple Pay and Google Pay. No stored value options are activated yet, which means that all tariffs activate immediately. Passengers should therefore not purchase their fare through the app until they are ready to board the bus. Passengers can purchase single fares and a day pass through the app. Group rates are possible via M-Card only. The M-Cards will be valid until mid-2023. Cash will remain an option.

Phase II

Phase II kicks off the pilot project, scheduled for spring 2023. Selected social service agencies, Commuter Value Pass customers, university U-Pass participants and MCTS employees will test the new system and provide feedback. MCTS will make the necessary adjustments and then deploy the system live in Phase III.

Phase III

The complete WisGo system and the BRT line are expected to be commissioned by Phase III, mid-2023. Using the Umo mobile app and contactless smart cards, passengers will be able to create accounts that will automatically track journeys, deduct amounts from their online accounts and cap total costs at the lowest daily, weekly and monthly fares. . This price cap provides fair pricing for everyone, as costs are adjusted based on passenger frequency.

The launch will coincide with the launch of MCTS’ new BRT service. The BRT EW line will reinvent travel to and from the city center, change the entire pedestrian environment, promote cleaner air and connect thousands of employees to jobs through high-frequency electric bus service . MCTS says federal, state, city and county officials have embraced the common goal of making these changes through improved public transit.

“We look forward to deploying a modern fare collection system for our passengers. Our intention is not only to make the bus easier, but also to get where passengers want to go more easily,” Hoffman said. “The simple name, ‘WisGo’ means we connect you to where you want to go.”