Mohawk Valley Health System Launches New Brand and Logo

ByShannon J. Cortes

Jun 9, 2022

Mohawk Valley Health System unveils a new brand and logo focused on the next generation of health care in the region.

The new brand was developed based on feedback from MVHS employees, medical staff, the board and the community.

President and CEO Diane Stromstad said the new brand and logo create a contemporary look to reflect a new state-of-the-art hospital, incorporate vibrant colors that reflect strength, transformation, health, trust and hope and visually connect the MVHS and Wynn Hospital.

Stromstad explained the importance of shapes and colors in the new MVHS and Wynn Hospital logos.

It speaks to the majesty of the Adirondacks and our entire region. Purple represents strength, transformation, power and royalty

The river reflects the historic importance of the Mohawk River and the Erie Canal and the growth of this country as it opened to the West. Light blue represents empathy, compassion and the path to growth.

This mountain reflects the robust agricultural industry of the Mohawk Valley. Green represents the color of health and hope.

Our acronym – MVHS – is recognizable throughout Oneida and Herkimer County. The dark blue of the lettering represents trust and loyalty.

“This is an exciting time for our region and our healthcare system,” Stromstad said. “We are moving to the next generation of health care in the Mohawk Valley. The launch of our new brand today is another step in our journey to transform healthcare from excellent to exceptional. We look to the future with hope and optimism as we strengthen and expand our services to meet the health needs of our community.

Wynn Hospital is scheduled to open in downtown Utica in 2023.

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