MYRTLE BEACH – A startup organization recently formed to revitalize downtown Myrtle Beach has appointed its CEO and first board of directors.
The Myrtle Beach Downtown Alliance has appointed Amy Barrett President / CEO to lead the nonprofit.
“Barrett, an entrepreneurial and innovative leader, brings a wealth of leadership experience and a passion for positive community change to the newly formed organization,” the organization said in a press release.
Formed in June, the group seeks to become the Myrtle Beach organization to transform the two-square-mile area of shopping corridors, beachfront resorts and entertainment, city spokesman Mark Kruea said. .
“This is a public / private partnership that will help us plan spaces and offer activities in the region,” Kruea said. “They will work with the private sector to help us create a sense of ownership, to create marketing concepts, to do the things that really need to be done that we don’t have the staff to do. We have a great story to tell, and they will help us tell that story.
Barrett comes to the Urban Land Institute’s MBDA, where she has been Director of the SC District Council since 2016. Prior to that, she was Director of Business and Neighborhood Services for the City of Charleston.
“I’ve been following the growth and development trends on the Grand Strand for some time now – particularly the efforts of the City of Myrtle Beach to revitalize downtown and the work of One Grand Strand,” Barrett said. “I am thrilled and grateful for this opportunity to join an incredible team of civic leaders, city employees and strong community organizations as we partner with small business owners, community members and other leaders to lead downtown Myrtle Beach to a bright future. “
With a budget of $ 1.2 million, the organization will operate with an 18-member board of directors that will consist of four local government officials (three from the town of Myrtle Beach and one from Horry County), three representatives of civil society or other non-governmental organizations and eleven local businesses or owners.
“We are excited to introduce Amy to our community and look forward to growing MBDA under her leadership,” said Board Chair David DeCenzo, retired President of Coastal Carolina University. “Amy has the skills, energy and expertise to make MBDA the organization we need to create a lasting impact in our region. “
Barrett’s appointment concluded a four-month national search, DeCenzo said.
“It became evident to the committee almost immediately that Amy’s experience and enthusiasm was exactly what we were looking for. We are excited about this next step for downtown Myrtle Beach, ”he said.
Barrett will assume the role of president on November 8.
The following people were approved by the One Grand Strand Board of Directors in October to serve on the first Myrtle Beach Downtown Alliance Board of Directors:
Myrtle Beach representatives
• Mayor Brenda Bethune
• City Manager Fox Simons
• Member of City Council Michael Chestnut
Horrible County Representative
• Be announced
• Representative of the Chapin Foundation – Tory Mackey
• Myrtle Beach Area Room – Karen Riordan
• Habitat for Humanity – Meagan Michal
Private sector, business and community leaders
• Dave DeCenzo – Executive Committee (former president of the CCU)
• Terrance Herriott – Executive Committee (CNB Bank)
• Mary Jo Rogers – Executive Committee (Bank of the South Atlantic)
• Chad Carlson – Burroughs and Chapin
• Michelle Plyler – Gay Dolphin / Ocean Front Merchant
• Billy Miller – Council of the Art Museum
• Pastor Shawn Johnson – Shady Grove Church
• Mike Hagg – Horry Telephone Cooperative
• Higher education representative – Murph Fore
• Head of the Withers Swash community – Bill Jones
• Representative of the landowners south of the lodge – Jacob Smith